National Apprenticeship Week AND National Careers Week: what's in store?

National Apprenticeship Week 2016: Lancashire apprentice Ben Finch and construction director Keith Collard of Redrow Homes (

National Apprenticeship Week 2016: Lancashire apprentice Ben Finch and construction director Keith Collard of Redrow Homes (

I know, I know. January is just about underway and we’re talking about National Apprenticeship Week - and that’s in… March, isn’t it? Yes! You’re absolutely right. It is in March. Monday 6th - Friday 10th of March, to be exact.

For those of you that aren’t aware, National Apprenticeship Week this year coincides with National Careers Week and that just means that it’s going to be bigger and better than ever. With both of these fantastic weeks scheduled in the diary at the beginning of March there is going to be an amazing array of activity and buzz all across the country - and of course, there’ll be plenty of news coverage. If you really want to get ahead of the game and ensure that your company is in the limelight for this week, you really need to start planning your activity now. We’ve got a fantastic array of activities going on ourselves and plenty for you to be involved in whether you’re looking to go big or small.

First off though, National Apprenticeship Week, what is it? #NAW2017

National Apprenticeship Week is coordinated by the National Apprenticeship Service and designed to celebrate the positive impact apprenticeships and traineeships have on individuals, businesses and the economy. This year marks the 10th anniversary of the launch of NAW and will bring together employers and apprentices from across England to celebrate the success of the last decade and will seek to encourage even more people to choose apprenticeships as a fast-track to a great career.

And National Careers Week, what’s that? #NCW2017

National Careers Week is run as a not-for-profit company and encourages education providers to bring together students, local employers and advisers through careers events and activities. During National Careers Week it is up to every school, academy and college to offer careers to their students careers guidance: this includes careers fairs, employer visits and building in careers to the curriculum.

“At a time of high youth employment there has never been a bigger need for careers guidance to be promoted and celebrated in education. National Careers Week is your platform to advise and inspire our next generation as they enter the world of work.”

So, how can we get involved?

We’re going to be creating some noise, giving you the opportunity to get involved – and we’ve got something for everyone – big or small, limited time, resource or budget – check out of options below:


Class Careers will be delivering online workshops into schools every day of National Apprenticeship Week – and we want you to be a part of it. If you choose to be a NAW Sponsor, over 1000 schools in our network across the country will hear about you, and have the opportunity to take part.

Your workshop will be open to all year groups from year 9 upwards creating an industry buzz around your brand. You’ll be contributing towards the statutory requirement – all schools have to provide careers advice to students aged 14 and above – and you’ll be engaging directly with students looking for apprenticeship opportunities. 

We’ll will work with you to build an engaging lesson plan – full of stats, case studies and group exercises, before students take part in the individual chats with a member of your team. This will serve as a huge development opportunity for employees and an invaluable experience for all students. We’ll also produce an in-depth report outlining feedback from both students and staff, engagement statistics and a comprehensive overview of student questions.

Full or half day workshops available.

What you’ll get:

  • Dedicated online workshop into school classrooms during NAW/NCW
  • Mention in social media article, included in our newsletters and channels
  • Dedicated page on our website for the remainder of the academic term


We’ve got a strong network of agencies, recruiters and employers and schools. We’re offering an opportunity to take advantage of that, without really doing much!

What you’ll get:

  1. Mention in our newsletter, which goes out to over 1500 contacts in 1000 schools;
  2. Dedicated blog article about your company and the opportunities available; and
  3. Social media coverage, across LinkedIn and Twitter


We’ll be creating a National Apprenticeship Week blog; the aim, to showcase opportunities to school leavers across the country. With around 500 anticipated views, this is an ideal opportunity to promote a key vacancy. You’ll be given a short piece (of around 3 lines) to promote one opportunity available in your company. More than one submission very welcome. All you have to do to submit is drop us a line:




As you know, we're quite the dab hand at video production and both student and teacher feedback shows that the Class Careers video production service is more effective than a standard client video! Your video would:

  • Showcase the variety of school and college leaver roles available
  • Showcase the diverse nature of your company by featuring school and college leavers from a range of backgrounds, ages and genders – and ideally using these same school leavers in the online workshops to add an extra level of peer to peer interaction
  • Demonstrate the journey of a school and college leaver
  • Feature as a pre-cursor to the Class Careers online workshop as well as be made available to use on your website

If you are interested in any of the above options, please do get in touch with myself on 07449984776 or email: